Eastern Bank

The creative concept drew inspiration from themes of guidance, navigation, and energy, casting Eastern Bank as a steady yet dynamic force propelling people and businesses forward. The work aimed to convey an uplifting and empowering tone, with visuals and script designed to inspire trust while energizing audiences with momentum and optimism.

Role: Art Director, Photo Editor, Designer

Deliverables: Business Customer & Lifestyle Photo Shoot, Two TV Spots

Executive Creative Director: Grant Pace / SVP Creative Director: Mark Bappe / Senior AD: Caroline Chipman / Photographer: Dennis Welsh / Director: Ian McFarland