Boston University

Create a brand look and feel for the Boston University business school that Influences the Dean audience for Universities and builds brand
equity so people take a second look at Questrom, further bettering their perceptions of the school.

We did this by creating magazine wraps for both Fortune and Bloomberg and implementing transit ads on stops that lead to Boston University,
creating brand awareness around the community.

Role: Art Director, Designer

Deliverables: Magazine Wrap Design, OOH Assets around Boston, Social Videos