Boston University
Create a brand look and feel for the Boston University business school that Influences the Dean audience for Universities and builds brand equity so people take a second look at Questrom, further bettering their perceptions of the school. We did this by creating magazine wraps for both Fortune and Bloomberg and implementing transit ads on stops that lead to Boston University, creating brand awareness around the community.
Magazine Cover & Spread
Preparing students to be day one ready
Research that drives impact
OOH Creative
Placement at T stop and on the red line that goes to BU
